User Research Services

We’ll partner with you to help you understand what your users want and take action. Whether you have an existing software product or just an idea to test, we can help!

Some examples of what we do:

• Product discovery

• Foundational research

• Card sorting

• Information architecture

• Concept testing

• Usability testing

• Heuristic evaluations

• Remote research

• Navigation UX design

• Ideation and prioritization workshops

Our specialty is in B2B software, including SaaS, websites, mobile apps, and desktop apps. We have a special niche in doing user research and UX for tools used by developers and dev ops team—our owner Jenny loves tackling challenging and complex systems!

Although we’re located in San Francisco, we can and have done remote user sessions with participants worldwide.

We’d love to chat about how we can help you improve your products! Schedule a 15-minute consultation with us, or contact us to learn more.

How we’ve helped companies

Case Study 1: What’s not working with our product? Which usability issues should we fix first?

Situation: Dreamdata, a digital analytics startup, had a live product and customers, but they wanted to scale up and onboard lots more users. They needed their web app to be usable and understandable for users without extensive training.

What we did:

• Evaluated the Dreamdata product using key UX principles

• Recruited marketers in the company’s target audience who weren’t familiar with the product

• Conducted usability tests with participants to find out whether they could complete key tasks

• Gave recommendations for the top issues that could be improved, including low-hanging fruit and areas for long-term investment

• Coached the lead designer to continue doing usability tests with more customers on their own

The results? With this quick turn-around project, the Dreamdata team found the top issues to make sure they could focus their valuable time. The ongoing coaching helped them save money and grow their team’s skills.

Do you know what’s working and not working with your product? We can help!

Case Study 2: How can we prioritize and make sure we focus on the right things?

Situation: A data streaming company wanted to better understand their users so that they could prioritize features based on customer’s more urgent needs and wants. They had lots of ideas on the roadmap, and not enough time to do it all!

What we did:

• Facilitated a workshop with product leaders to discover what they already knew about the customers and where we needed to dig in

• Interviewed 12 customers matching key archetypes to find out how they use the product, issues they have, and how the product could be better for them

• Presented key insights to the leadership team

• Created short video clips of the research highlights so the team could easily share them throughout the company

The results? The product team updated their journey maps and feature roadmaps based on the rich insights from the interviews

Is your team working on the most important features for your users? We can help!

Case Study 3: How can we make sure our products are really meeting our users’ needs and wants?

Situation: An e-commerce company wanted to make sure their existing personas were still accurate and useful for the product team

What we did:

• Interviewed product team members to understand their process and needs

• Recruited and interviewed users who matched the company's existing personas

• Updated the user personas based on the insights

• Facilitated a working session with the product team so they could practice using the revised personas to come up with new product ideas

• Created a "how to guide" to help the product team use the personas effectively

The results? The product team knows their users better, which helps them create designs and features that will best meet their needs

Do your personas need to be updated? We can help!